Facing the trend of enterprises participating in global competition, trademarks are an important asset for enterprises to accumulate goodwill. In order to facilitate island companies to participate in global competition, TIPO has released a global trademark layout strategy guide, which mainly provides companies with tips on applying for trademarks and the importance of applying for trademarks overseas. In addition to covering the basic knowledge of trademark rights, it also covers how to handle trademark disputes, effectively guiding small and medium-sized enterprises to successfully obtain the protection of trademark rights.
The main contents of the "Global Trademark Layout Strategy Guide" include:
1. The benefits that trademarks bring to the industry, including the basic concepts of trademarks, the benefits of applying for trademark registration and the process of establishing a private brand;
2. Tips on applying for a trademark, including precautions for trademark registration and important matters related to the substantive law of trademark designs;
3. The importance of applying for overseas trademarks, including the procedures for applying for overseas trademarks, tracking the registration status of similar overseas trademarks, tracking and monitoring market infringement, and strategies to face malicious trademark registration overseas;
4. Maintenance and management of trademark rights: how to maintain rights after obtaining trademark rights, dispute procedures, civil and criminal liability for trademark infringement, and defense grounds for trademark infringement;
5. Resources and services provided by the government to assist.
