Make maternity clothes more fashionable - patents in maternity clothes
Before the Frankfurt sisters revolutionized the maternity wear industry, terms like "glamorous" and "creative" didn't apply to maternity wear. The first major manufacturer and marketer of maternity clothing in the United States was Lane Bryant, founded in 1904. However, their products were very unfriendly to pregnant women, especially the hem of the skirt, which would become higher and higher as the pregnancy progressed. , which makes people very embarrassed to wear, which also prevents pregnant women from integrating into professional women.
Advertising in the 1920s and 1930s encouraged women to wear structured underwear as a way to cover up pregnancy gain. But the Frankfurt sisters completely reversed this trend by designing new styles of maternity wear.
At that time, her sister Edna was pregnant, and her sister Elsie had an idea to solve the skirt problem. She covered the skirt with a fitted pleated top, and designed a hole under the waistband of the skirt, which could be expanded with a drawstring under the cover of the top. This design completely solves the problem of women's increasingly protruding abdomen in the later stages of pregnancy, and can also fully keep up with fashion trends.
The sisters then filed a patent application for the design of the maternity wear with the USPTO on June 3, 1938. Half a year later, on December 27, 1938, the patent was authorized. This is also the only patent asset of the sister company, namely: A dress designed to keep the hem straight while the wearer is pregnant.
The Frankfurt sisters made pregnancy fashionable for the first time. They also linked pregnancy with glamor for the first time, and gave birth to a new cultural phenomenon. To this day, celebrities around the world still like to appear in fashion magazines, social media, or on camera. before giving viewers a glimpse into her choices during her pregnancy. They've even transformed an industry, creating more jobs and empowering women to more express themselves in the workplace.
( Above: Page Boy maternity dress worn by Jacqueline Kennedy during her husband’s presidential campaign in 1960 )
