Taiwan Intellectual Property Office releases "Global Trademark Layout Strategy Guide"

The Taiwan Intellectual Property Office has currently released the "Global Trademark Layout Strategy Guide". Based on the Taiwan Intellectual Property Office's past experience in coaching small and medium-sized enterprises, it is considered that many small and medium-sized enterprises wait until stable and sustained profits before they start thinking about protecting intellectual property rights. It is possible that the trademark that has been used for many years has been registered by other companies and is facing the crisis of changing the signboard. Or you may start to think about developing your own brand abroad, only to find that the brand has already been registered by agents or other peers. This has become a key factor for the development of small and medium-sized enterprises in Taiwan. Dilemma.

According to statistics, the number of small and medium-sized enterprises in Taiwan in 2021 is more than 1.59 million, accounting for 98.92% of all enterprises in Taiwan. However, small and medium-sized enterprises have relatively limited funds and manpower, and their awareness of intellectual property protection is relatively weak. It provides small and medium-sized enterprises with a simple and clear explanation of Taiwan's trademark registration procedures, as well as the maintenance and management of trademark rights, and provides small and medium-sized enterprises with precautions for trademark layout abroad. The Taiwan Intellectual Property Office uses simple and easy-to-understand text and charts to focus on trademark layout around the world. strategy.

This strategic guide mainly provides tips for companies to apply for domestic trademarks, and also notes the importance of applying for foreign trademarks. In addition to covering the basic knowledge of trademark rights, it also includes how to handle trademark disputes. It also provides relevant government resources. We hope it will be effective. Guide small and medium-sized enterprises out of the dilemma of trademark rights protection.

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