At first glance, 2023 looks like a disappointing year for trademark activity among major registrars. Compared to 2022, five of the world's six key trademark registration countries saw a decline in trademark registration applications, with a total of 8,280,271 trademark registration applications in the six key trademark registration countries, a decrease of nearly 23% from 10,741,507 in 2021. However, because global companies shifted trademark registration applications from physical retail to online platforms in 2020 and 2021 in response to the global disruption caused by the new crown pneumonia, the number of trademark registration applications in these two years was far higher than the growth trend in previous years. However, there is evidence that trademark application volume in three of the six key trademark registration countries is returning to stability.
Specifically, trademark application activity in the last nine months of 2023 was very stable, with trademark registration applications in the United States, Europe and South Korea returning to pre-pandemic levels. The number of trademark registrations in the United Kingdom continued to maintain a sustained high growth trend, demonstrating the importance of the United Kingdom as an independent market. However, Japan and China are facing a slowdown in trademark registration applications.
Overall, the 2023 trademark application data suggests that 2024 is likely to be a year of solid growth worldwide as brand creation continues to play an important role in driving the global economy.
Recently, Clarivate Analytics released the 2024 Trademark Application and Trademark Litigation Trends Report, which summarizes and analyzes the trademark application trends in the United States, the European Union, the United Kingdom, China, Japan, and South Korea. Interested users can go to the official website of Yezhima to browse and download the full report.
