Cross-border e-commerce intellectual property series (3)

Intellectual property risk control process for cross-border e-commerce

For cross-border e-commerce, platform risk control is a high-voltage line, and intellectual property risk control is the primary issue that needs to be considered. Operators should pay attention to intellectual property rights in terms of concepts and concepts.

The first step, trademark and brand

When products go overseas, trademarks come first. The prerequisite for entering many cross-border platforms is to have a brand, such as AliExpress, wish, etc. Therefore, if an enterprise wants to enter the cross-border platform, it must first register its trademark and make overall plans based on its own business plan, sales country and development strategy.

The second step is patent protection

In addition to having a trademark for a company's products, the second consideration is to have at least one design patent. If the product has corresponding structural changes, it can then consider a utility model patent or an invention patent.

The third step is to investigate infringement risks.

Before the product is put on the shelves, a systematic risk control check is conducted across the entire network, and a final check result is obtained, which comprehensively summarizes trademark risks, patent risks, copyright risks, etc. to ensure that the product does not involve any infringement risks after it is put on the shelves.

A few points to note:

• Patent applications must be made before product release, or even during the research and development stage. When R&D personnel have concepts or ideas about product design, they can formulate technical solutions and apply for patents;
• Copyright protection is a very useful tool for cross-border e-commerce companies to protect their rights. Copyright protection is characterized by fast protection and relatively low cost. It can include pictures, designs, logo designs and even font designs, etc.
• Based on the various rights owned by the company, there is no need to panic and actively respond to infringement claims. Even if infringement is determined, you can communicate with the other party as soon as possible to find the lowest value solution.