Recently, the "Hangzhou Municipal People's Government's Implementation Opinions on Accelerating the High-quality Development of Cross-border E-commerce" was issued. The "Implementation Opinions" improves the focus, strength and methods of support from five aspects, including cross-border e-commerce subject cultivation, brand cultivation, warehousing and logistics construction, talent cultivation, and service ecological construction, and encourages cross-border e-commerce brands to go overseas and become bigger and bigger Strong cross-border e-commerce scale.
"Real money" encourages enterprises to use cross-border e-commerce to go overseas
Hangzhou Cross-border E-commerce Comprehensive Pilot Zone actively encourages enterprises to build independent stations and promote Chinese brands to go overseas. For enterprises that use independent websites to carry out cross-border e-commerce export business, a one-time financial support of no more than 2 million yuan will be given. For service providers serving more than 50 cross-border e-commerce companies with a service revenue of no less than 10 million yuan and a year-on-year increase of no less than 15% in service revenue in the year of fund declaration, a one-time financial support of no more than 1 million yuan will be given .
The "Implementation Opinions" provide financial support of no more than 1 million yuan per year to cross-border e-commerce trading platforms. For enterprises that carry out cross-border e-commerce export business through customs supervision models such as cross-border e-commerce small package export, cross-border e-commerce B2B direct export, and cross-border e-commerce export overseas warehouses, financial support of no more than 2 million yuan will be given each year.
Cultivate "escort" for cross-border e-commerce brands
Brand development is the high-quality development direction of the cross-border e-commerce industry. The "Implementation Opinions" encourages cross-border e-commerce companies to use their own brands to conduct business from four aspects : overseas trademark registration , international certification , overseas patent granted , and global brand promotion.
The "Implementation Opinions" focuses on new trends in cross-border brand marketing, and specifically mentions that companies that use social media, search engines, and cross-border live broadcasts to carry out independent brand promotion will be given financial support that does not exceed 25% of the promotion cost. More than 500,000 yuan. At the same time, enterprises are encouraged to go abroad to "grab orders", and provide financial support for enterprises participating in cross-border e-commerce exhibitions at a maximum of 70% of the booth fee. A single exhibition fee for a single enterprise per year will not exceed 6 standard booths.
Warehousing logistics is a key link in the cross-border e-commerce industry chain. In order to drive self-owned brands to expand the international market and improve the level of the value chain, the "Implementation Opinions" proposes to encourage enterprises to deploy collection warehouses and overseas warehouses in sections and in proportion. For operating enterprises with annual cross-border link logistics income of more than 100 million yuan (inclusive), 300 million yuan (inclusive) and 500 million yuan (inclusive) for qualified collection warehouses, the annual grant shall not exceed 500,000 yuan and 1 million yuan respectively. Yuan, 2 million yuan of financial support.
Incubating talents to create a full-link service ecosystem
In order to make up for the shortcomings of professional demand for cross-border e-commerce talents and asymmetric supply information, the "Implementation Opinions" encourages incubation institutions to cooperate with cross-border e-commerce authorities in various districts and counties (cities) to promote cross-border e-commerce talent incubation projects. Encourage colleges and universities in Hangzhou to carry out "government-industry-university-research" cooperation, encourage the holding of international and professional cross-border e-commerce talent activities, and provide financial support respectively.
A sound cross-border e-commerce service ecosystem is a strong guarantee for Hangzhou to build an optimal cross-border e-commerce ecosystem. The "Implementation Opinions" provide policy support for enterprises in three aspects: credit financing, overseas networks, and industrial parks. To solve the "last mile" problem of cross-border e-commerce localization difficulties, the policy encourages the establishment of cross-border e-commerce overseas network sites, and provides one-time financial support of no more than 200,000 yuan to the main enterprises of the sites.